It was frustrating waiting for Christmas. I confess to harboring that pre-adolescent excitement that attends the approach of the holidays.

There’s an R&D lab that’s been churning out astonishing design ideas for 23 billion years. It’s called nature.

Consider this: There were 500 companies on the Fortune 500 in 1985 (advanced mathematical skills not required here).

Why aren’t more brands showing the courage to actually stand out? To stand for something that isn’t identical to everyone else’s message? 

This is a test. “Please stand by” for further instructions. As we wait in expectation. As we wait to make ready to go back. 

Everybody loves science. Let me correct that. Everybody loves the way science can be used to justify what you feel in your gut in the first place.

Yes, I’m a noticer. I’m passionate about the little things. The details. The obvious. And I get hot and bothered about people who are hardwired in repeated behaviors to NOT see things and who become indifferent and myopic toward their customers. 

Welcome to comfortable mediocrity. Three cheers for the middle ground. Let’s hear it for going through the motions.

Technology is transforming the world and that transformation is nowhere greater than in the design world.