ABOUT SCOTT
Scott has spent his career building brands and experiences that reshape how people encounter culture and hospitality. His instinct is to see the opportunity others overlook, then turn it into stories, places, and ideas that capture attention, drive real results, and inspire lasting loyalty. From global hotel brands to cultural platforms, his work is guided by a simple belief: the best experiences bring people closer to what they love. At its core, his work is about serving others and helping them pursue that connection.
TRUSTED BY LEADING BRANDS
In a centuries-old industry, Scott was part of an executive team that proved you can invent a new brand (W Hotels) through innovative experience design, and reinvigorate existing brands (Westin) through something as simple as branding a bed (the Westin Heavenly Bed). This work helped grow Starwood into a global hotel and leisure leader, later acquired by Marriott.
From Secretary of State John Kerry and President George W. Bush to Wynton Marsalis and Isaac Slade to Gloria Steinem and Jennifer Lawrence, TNP convened leading thinkers, visionaries, filmmakers, and performers to spark ideas that move people and drive meaningful change.
As Chief Marketing Officer, Scott was an architect of the concept of “hotel as theater,” reimagining boutique hotels as cultural stages for design, fashion, art, and music. From hosting Art Basel Miami to The Academy Awards, the Grammys, and Fashion Week in New York and London, his work turned hotels into cultural stages—places that captured attention and created experiences people talked about long after they checked out.
“Scott is brilliant at delivering customer experiences. He understands that this is the way to fulfill a brand promise.”
Donny Deutsch
Chairman Emeritus
Deutsch Inc.
“Scott Williams is an extremely talented creative executive who applies a passion to endeavors that is contagious.”
Barry Sternlicht
Chairman & CEO
Starwood Capital Group
“Scott is the epitome of imagination at work.”
Ed Scheetz
Former CEO
Morgans Hotel Group
SERVING THE COMMUNITY
SCHOOL OF VISUAL ARTS
Graduate Advisor, Master of Professional Studies in Branding
13 years
ACADEMY OF TELEVISION
ARTS & SCIENCES
Member
25 years
RED RIBBON FOUNDATION FOR AIDS
Board Member
11 years (6 as President)
HARVARD CLUB OF NEW YORK
Program Committee
7 years (currently Co-Chair)
LET’S CONNECT
Open to executive leadership, board seats, and advisory roles where brand and culture drive growth. Available for select speaking engagements on luxury, culture, and the future of brands.