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ABOUT SCOTT

Scott has spent his career building brands and experiences that reshape how people encounter culture and hospitality. His instinct is to see the opportunity others overlook, then turn it into stories, places, and ideas that capture attention, drive real results, and inspire lasting loyalty. From global hotel brands to cultural platforms, his work is guided by a simple belief: the best experiences bring people closer to what they love. At its core, his work is about serving others and helping them pursue that connection.

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TRUSTED BY LEADING BRANDS

Logos of HBO, Starwood Hotels and Resorts, The Nantucket Project, Univision, and AOL.
Starwood Hotels and Resorts logo with the word 'starwood' in large black font and a blue star icon in place of the dot over the 'i', beneath it the words 'Hotels and Resorts' in smaller black font.
Three women in a hotel room, one lying on the bed, one reclining on a pink sofa, and one standing near the wall, looking towards the camera.

In a centuries-old industry, Scott was part of an executive team that proved you can invent a new brand (W Hotels) through innovative experience design, and reinvigorate existing brands (Westin) through something as simple as branding a bed (the Westin Heavenly Bed). This work helped grow Starwood into a global hotel and leisure leader, later acquired by Marriott.

The logo for the Nantucket Project, featuring the words 'the nantucket project' with 'nantucket' highlighted in blue.
A speaker stands on a stage in front of a large crowd under a tent, with screens displaying an interview and a photo of the speaker and a woman, during an event organized by the Nantucket Project.

From Secretary of State John Kerry and President George W. Bush to Wynton Marsalis and Isaac Slade to Gloria Steinem and Jennifer Lawrence, TNP convened leading thinkers, visionaries, filmmakers, and performers to spark ideas that move people and drive meaningful change.

Logo for Morgans Hotel Group in black text on a white background.
Interior view of a modern lounge with a glowing white tiled floor, eclectic chairs, and a large artistic mural on the ceiling.

As Chief Marketing Officer, Scott was an architect of the concept of “hotel as theater,” reimagining boutique hotels as cultural stages for design, fashion, art, and music. From hosting Art Basel Miami to The Academy Awards, the Grammys, and Fashion Week in New York and London, his work turned hotels into cultural stages—places that captured attention and created experiences people talked about long after they checked out.

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“Scott is brilliant at delivering customer experiences. He understands that this is the way to fulfill a brand promise.”

Donny Deutsch
Chairman Emeritus
Deutsch Inc.

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“Scott Williams is an extremely talented creative executive who applies a passion to endeavors that is contagious.” 

Barry Sternlicht
Chairman & CEO 
Starwood Capital Group

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“Scott is the epitome of imagination at work.”

Ed Scheetz
Former CEO
Morgans Hotel Group

SERVING THE COMMUNITY

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SCHOOL OF VISUAL ARTS
Graduate Advisor, Master of Professional Studies in Branding
13 years

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ACADEMY OF TELEVISION
ARTS & SCIENCES
Member
25 years

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RED RIBBON FOUNDATION FOR AIDS
Board Member 
11 years (6 as President)

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HARVARD CLUB OF NEW YORK
Program Committee
7 years (currently Co-Chair)

Blog

“Design is the silent ambassador of your brand.” — Paul Rand

Blog
The Intake 2026
The Intake 2026

The Intake of the films, TV, books and theater that is shaping my 2026.

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I Like to Watch
I Like to Watch

Yes, I’m a noticer. I’m passionate about the little things. The details. The obvious. And I get hot and bothered about people who are hardwired in repeated behaviors to NOT see things and who become indifferent and myopic toward their customers. 

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Nobody builds a career alone. Most people lie about that.
Nobody builds a career alone. Most people lie about that.

Brian Proctor asked me a simple question on Tuesday's Thanks. Who got you here?

Every leap I made without proof it would work. A handful of people said yes anyway.

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Explore Blogs
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LET’S CONNECT

Open to executive leadership, board seats, and advisory roles where brand and culture drive growth. Available for select speaking engagements on luxury, culture, and the future of brands.

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