Scott Williams helps businesses grow.
Scott Williams is a global brand and hospitality executive who advises CEOs and boards on brand, experience, and development strategies, shaping brands that people don’t just recognize, but remember.
Through his advisory work, Scott partners with founders and leadership teams to clarify positioning, guide development and growth, and design experiences that connect emotionally with audiences while driving long-term value.
Most recently, Scott served as Chief Development & Brand Officer at Main Street Hospitality, where he led new brand launches, guided a landmark redevelopment, and oversaw a wide-ranging cultural and experiential platform that brought creativity and community to the center of the business. Prior to that, he was President of The Nantucket Project, a modern ideas company blending live experience, storytelling, and social impact.
Earlier in his career, Scott held senior creative and marketing leadership roles at some of the most influential hospitality companies in the world. As Chief Creative Officer Worldwide at Starwood Hotels & Resorts, he oversaw global brand expression across more than 900 properties in 100 countries, helping shape brands including Westin, St. Regis, and Starwood Preferred Guest. As Chief Marketing Officer of Morgans Hotel Group, he positioned boutique hotels as cultural platforms, most notably through the acclaimed World Needs Interesting campaign. He later served as Chief Creative and Marketing Officer at Commune Hotels & Resorts, leading the repositioning and growth of Joie de Vivre, Thompson, and Alila before the company’s sale to Hyatt.
Beyond his executive and advisory work, Scott has long been committed to teaching and service. He has advised graduate students in the School of Visual Arts’ Master’s program in Branding for over a decade, is a member of the Academy of Television Arts & Sciences, and currently co-chairs the Program Committee of the Harvard Club of New York City.
Scott began his career in theater, working with repertory companies including Steppenwolf, Berkeley Rep, and the American Conservatory Theater—an early foundation that continues to inform his belief in storytelling, craft, and emotional connection.
He holds a BA from the University of Washington, an MFA from the American Conservatory Theater, and a GMP from Harvard Business School.