ABOUT SCOTT
Scott has spent his career building brands that shift how people experience culture and hospitality. His gift is seeing what others miss, then turning it into storytelling with emotional electricity: helping brands to capture attention, drive results and inspire customer loyalty. Across every chapter, one theme keeps repeating: the joy of serving others, and helping them pursue what they love.
TRUSTED BY LEADING BRANDS
In a centuries-old industry, Scott was part of an executive team that proved you can invent a new brand (W Hotels) through innovative experience design, and reinvigorate existing brands (Westin) through something as simple as branding a bed (the Westin Heavenly Bed). This work helped grow Starwood into a global hotel and leisure leader, later acquired by Marriott.
As President, Scott redefined what a modern ideas company could be, creating a radically new way of gathering people: intimate, challenging, imaginative, and emotionally alive. From John Kerry to Gloria Steinem, Jennifer Lawrence to Wynton Marsalis, TNP convened leading thinkers, visionaries, and performers to spark ideas that move people and drive change.
As Chief Marketing Officer, Scott was an architect of the concept of “hotel as theater,” reimagining boutique hotels as cultural stages for design, fashion, art, and music. From hosting Art Basel Miami to The Academy Awards, The Grammys, and Fashion Week in New York and London, his work reshaped how guests relate to hotels as places that create memorable experiences.
“Scott is brilliant at delivering customer experiences. He understands that this is the way to fulfill a brand promise.”
Donny Deutsch
Chairman Emeritus
Deutsch Inc.
“Scott Williams is an extremely talented creative executive who applies a passion to endeavors that is contagious.”
Barry Sternlicht
Chairman & CEO
Starwood Capital Group
“Scott is the epitome of imagination at work.”
Ed Scheetz
Former CEO
Morgans Hotel Group
SERVING THE COMMUNITY
SCHOOL OF VISUAL ARTS
Graduate Advisor, Master of Professional Studies in Branding
13 years
ACADEMY OF TELEVISION
ARTS & SCIENCES
Member
25 years
RED RIBBON FOUNDATION FOR AIDS
Board Member
11 years (6 as President)
HARVARD CLUB OF
NEW YORK
Program Committee
7 years (currently Co-Chair)
LET’S CONNECT
Open to executive leadership, board seats, and advisory roles where brand and culture drive growth. Available for select speaking engagements on luxury, culture, and the future of brands.