ABOUT SCOTT
Scott Williams has spent his career building brands that change how people experience culture and hospitality. His work starts with a simple premise: people don’t aspire to products, they aspire to ideals. From HBO to Morgans Hotel Group to The Nantucket Project, his work consistently redefines what audiences expect from brands and places.
TRUSTED BY LEADING BRANDS
MORGANS HOTEL GROUP
Grew corporate business by $20M and made the hotels a stage for events from the Oscars to Fashion Week
THE NANTUCKET PROJECT
Quadrupled revenue, secured Fortune 100 clients, and built an in-house creative agency that saved $2M annually
MAIN STREET HOSPITALITY
Launched Canoe Place Inn ($60M redevelopment), programmed 300+ cultural events, and boosted direct bookings by 20%
“Scott is brilliant at delivering customer experiences. He understands that this is the way to fulfill a brand promise.”
Donny Deutsch
Chairman Emeritus
Deutsch Inc.
“Scott Williams is an extremely talented creative executive who applies a passion to endeavors that is contagious.”
Barry Sternlicht
Chairman & CEO
Starwood Capital Group
“Scott transformed our brand and elevated our properties to new heights in reputation, visibility, and guest engagement.”
Sarah Eustis
Chief Executive Officer
Main Street Hospitality Group